During the Government of Alberta’s campaign to promote positive healthcare updates across Alberta, I was tasked to design the program’s branding, logo, and social media content. My designs reached thousands of Albertans through social media and ad campaigns, and was translated into a dozen languages to remain accessible to all Albertans.
I started by learning more about the program and what it was offering to Albertans. As all of the updates were positive and the statistics hopeful, I chose a design direction that emphasized the positive nature of the program’s news, while remaining professional and utilizing the blue colors that are common in hospital and healthcare branding.
Rounded edges and images of healthcare workers taking care of patients helped to expand the message of positivity for the program. The orange hues helped make the pieces stand out and produce a vibrancy to the campaign’s message that would catch the audiences’ eye. Simple icons, such as upward-facing arrows, clocks, and ambulances, were also incorporated to enhance the message of the program.
The majority of the new branding was spent of creating social media posts and digital ads for the province. These were translated into a dozen languages to remain accessible to all Albertans.
