the process

• Discovery & Research: We begin with a discovery meeting to learn more about your business' story, values, and audience. I will analyze what competitors and peers are doing well and the blind spots we can leverage. We will get to the heart of the brand and uncover the most effective ways to communicate with your target audience.
• Ideation: I'll put pen to paper and begin making connections and discovering your brand's best opportunities to shine. Together we will identify your voice and purpose. During this phase we will create a mood board to move forward with.
• Logo Selection + Refinement: I will design three preliminary logos from you to choose from. We will spend ample time refining the selected logo.
• Brand Refinement: Once the logo is completed, the branding will begin to be fleshed out based on the logo selected. Here, we will explore details such as form, scale, typography, photography, and color.
• Brand Package: I'll curate a brand package that will explore the application of your new branding, and present you with your hand-crafted branding tailored to fit your story.